ASUS has spent years at the forefront of computing technology and innovation, but their powerful, design savvy products have struggled to make in-roads into the creative community. I led the design and campaign branding to harness authentic storytelling told through a curated selection of artists, entrepreneurs, and musicians. We created a docu-style content series, custom designed microsite, and other creative assets that drove brand awareness and consideration among creative professionals.

branding, senior design

  • Creative Directors:
    Evan Tseng, Brian Fiore-Silfvast
  • Art Direction:
    Julie Kane
  • Senior Designer:
    Cody Petruk
  • Web Dev:
    Russ Savage

Don’t Just Dream. Create.

How do you make your dreams a reality? We asked musician Skylar Grey, designer Shelby White, filmmaker Devin Graham and photographer Sam Horine to share their inspiring stories of how they are turning their professional and personal dreams into reality, told through the digital and social space.



Social Media

Video Series