In 2002, Superfly co-founded Bonnaroo, globally recognized as one of the most iconic cultural landmarks of our time. The annual festival unites over 100,000 people on 800 acres of farmland in Manchester, TN, for a unique 4-day celebration of music, art and experience. Prior to 2017, Superfly executed all creative for Bonnaroo, including branding, marketing, on-site signage, collateral and social media extensions. I was Design Lead for Bonnaroo’s 15 year anniversary in 2016.
identity, design, creative direction, social content direction, event signage & collateral
Reimagining the Bonnaroo identity each year, Superfly has collaborated with some some of the world’s most gifted artists and illustrators to create the iconic festival poster. 2016 was no exception, where I had the privilege to work with Made Up (the studio of designer/illustrator Charles Williams) on the 15 year anniversary brand ID.