In 2002, Superfly co-founded Bonnaroo, globally recognized as one of the most iconic cultural landmarks of our time. I was Design Lead for Bonnaroo’s 15 year anniversary, including branding, marketing, web, on-site signage, collateral and social media extensions.

branding, senior designer, social content direction, event signage & collateral

  • Art Direction:
    Julie Kane
  • Senior Designer:
    Cody Petruk
  • Illustrator:
    Charles Williams, aka Made Up
  • Web Dev:
    Russ Savage


Reimagining the Bonnaroo identity each year, Superfly has collaborated with some some of the world’s most gifted artists and illustrators to create the iconic festival poster. 2016 was no exception, where I had the privilege to work with Made Up (the studio of designer/illustrator Charles Williams) on the 15 year anniversary brand ID.