A problem arose with the Epic Games Store Halloween Sale: the featured games were not particularly scary or Halloween-themed. My solution was to create campaign branding that unites the featured game art in a retro zombie movie visual treatment, effectively infusing them with a Halloween spirit. I implemented the visual treatment and branding to enhance the overall thematic coherence. It can be challenging to convince game developers to alter their game art, so it was great to see a willingness by many to have their games 'zombiefied' for the sale, contributing to the success of the campaign.