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As Lead Designer, I closely collaborated with the visionary team at Nike, our CG team, and the Epic Games Innovation Lab to design a cohesive campaign that effectively showcased our cosmetics while sharing the incredible sneakerhunt experience of the Airphoria creative island. Notably, this collaboration marked the first time that an industry-leading brand like Nike tested the capabilities of the Unreal Engine Fortnite Network (UEFN), showcasing their commitment to push the boundaries of experience.

Categories:
lead designer, branding, collaboration

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  • Creative Director:
    Conor Rechtschaffner
  • Lead Designer:
    Cody Petruk
  • CG Lead:
    Kerrington Sky
  • Senior Designer:
    Rico Macias-Zepeda
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Airphoria Player Experience

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Early Explorations

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