As Lead Designer, I closely collaborated with the visionary team at Nike, our CG team, and the Epic Games Innovation Lab to design a cohesive campaign that effectively showcased our cosmetics while sharing the incredible sneakerhunt experience of the Airphoria creative island. Notably, this collaboration marked the first time that an industry-leading brand like Nike tested the capabilities of the Unreal Engine Fortnite Network (UEFN), showcasing their commitment to push the boundaries of experience.
Categories:
lead designer, branding, collaboration