Collaborating with Balenciaga is a wild experience, and career highlight. As Senior Designer, I played a critical role in crafting a visual identity that lived in the fashion-focused world of couture runway, spotlighting the alluring outfits curated directly from Balenciaga's archive. Collaborating closely with the CG and video teams, we produced captivating content, including 3D animated billboards showcased in Times Square, London's Piccadilly Circus, Tokyo and Seoul. In addition to the in-game fashion, Balenciaga launched a co-branded apparel collection, further amplifying the campaign's impact and reach.
Categories:
lead designer, branding, collaboration
- Creative Director:
Alex Lazaris
- Senior Designer:
Cody Petruk, Sara Jean Kunz
- Motion Graphics:
Meredith Schmidt
- Apparel:
Balenciaga
Fortnite Fortography
In sync with the arrival of Balenciaga in Fortnite, we fostered a sense of self-expression among players through an engaging UGC campaign titled 'Fortography.' This initiative encouraged players to capture captivating moments within Fortnite and then unleash their creativity by enhancing these images using applications like Photoshop, Affinity, or Procreate. Participants were then encouraged to share their creations on social media using a designated hashtag. This unique player-generated artwork was displayed on in-game billboards in the Strange Times Featured Hub.
