Dragon Ball has a massive global fanbase so building excitement around the partnership was a huge undertaking. I played a pivotal role in refining and expanding the campaign branding and ensuring its consistent application across the large collection of outfits and cosmetics. I collaborated closely with the CG team and TOEI to craft a visually striking piece of key art that captured the essence of Dragon Ball. Additionally, I worked closely with the UI team to effectively brand the in-game experience, ensuring a seamless visual experience for players.
senior designer, branding
Apart from the cosmetic collection, we introduced additional gameplay elements such as the iconic Kamehameha and the Nimbus Cloud (Kintoun), along with Dragon Ball quests for players to embark on. Our collaboration with the UI team was pivotal in seamlessly harmonizing in-game experiences with our branding, thereby enriching the player's immersion in the fantasy world.
The Goku and Vegeta outfits come complete with alternate styles, featuring iconic transformations such as Super Saiyan, Super Saiyan Blue, Ultra Instinct (Goku), and Super Saiyan Blue Evolved (Vegeta). Moreover, the Tournament of Power took center stage in the Competitive playlist, providing players with an opportunity to showcase their might in a Battle Royale Duos tournament and vie for enticing prizes.