Bringing the iconic Ralph Lauren Polo into the world of Fortnite—with authenticity and purpose—was a challenging and ultimately rewarding experience. I spearheaded the creation of the campaign branding which prominently featured a unique Polo Llama logo, marking the first time Ralph Lauren had ever customized or altered their iconic Polo logomark. In close collaboration with Polo and the CG team, we developed a visually stunning series of editorial photos that drew inspiration from retro Polo magazine spreads. The result was a captivating campaign that seamlessly blended fashion, sports, and retro aesthetics into a visually compelling narrative.
lead designer, branding, collaboration