Collaborating with the visionary agency Archival, we developed a captivating brand and scalable design system that could be seamlessly implemented across a series of global artists. Localizing the branding into 13 regions, we tailored the visuals to appeal to diverse audiences, delivering an immersive and engaging experience for players. Working with the Fortnite Creative team, I contributed to building excitement around the interactive in-game performances, combining the worlds of gaming and music to create unique and unforgettable experiences.