For Wilds, I led design of the campaign branding, working closely with the Game team and CG to create a visually captivating, immersive experience for players. My focus was developing a visual system that highlighted and elevated the lush jungle adventure. Additionally, I oversaw the production of thousands of campaign assets across a variety of platforms, in 13 languages. Including an enticing OOH teaser poster campaign that built excitement for the coming season.
Categories:
lead designer, branding, logo design
- Creative Directors:
Dan Clark, Monica Philpott
- Lead Designer:
Cody Petruk
- CG Artists:
Adam King, Jon Meilike
- Senior Designer:
Rico Macias-Zepeda
Teaser Posters
As a significant component of the gargantuan launch strategy, we conceived a thrilling OOH teaser poster series. These posters not only introduced upcoming Battle Pass characters but also hinted at the mysterious ancient ruins POI, while igniting anticipation for the new season.
