Initially recruited to help refuel the brand through festival partnerships, Superfly took on a key role in the company's refresh and transformation efforts, through comprehensive influencer, social, and digital creative campaigns. By micro-targeting content experiences for a diverse set of consumers, both awareness and signups for the GNC loyalty programs massively increased. Over an 18 month period, we created over 450 pieces of content for their social channels. I led the ideation, storyboarding and creation—working with award-winning One Tree Forest—to shoot 180 engaging pieces of video content. Here are some of the highlights.

art direction, creative direction, design, storyboarding

  • Creative Director:
    Perry Metz
  • Art Directors:
    Cody Petruk, Hannah Smith
  • Copy Writer:
    Ellie Brzezenski
  • Designer:
    Caitlin Howe