Initially recruited to help refuel the brand through festival partnerships, Superfly ended up playing a key role in the company's rebrand and transformation efforts, through comprehensive influencer, social, and digital creative campaigns. By micro-targeting content experiences for a diverse set of consumers, both awareness and signups for the GNC loyalty programs massively increased. Over an 18 month period, I led the creation of 180 videos and over 270 posts for their social channels. Here are some of the highlights.
art direction, creative direction, design, storyboarding