To help Redbox maintain relevance with its audience in the face of decreasing demand for DVD rentals, Superfly revitalized its social media presence with an engaging, multi-faceted voice strategy and ongoing creative tactics centered around entertaining, film-themed content for the brand’s 6 million social followers. Here are some highlights.

concepting, art direction, design, social content direction

  • Art Direction:
    Julie Kane
  • Copy Writers:
    Bryn Rich, Ashley White